#brand perception

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#brand-perception
Forbes
1 month ago
Marketing

Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers

Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion. [ more ]
Entrepreneur
1 month ago
Marketing

How CEO Visibility Shapes Your Company's Reputation | Entrepreneur

CEOs must embrace online visibility and engagement for brand perception and thought leadership. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Social Media Monitoring and Listening: Elevate Your Brand

Monitoring and Listening are crucial in understanding online brand perception. [ more ]
Investing.com Australia
1 month ago
Apple

Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By Reuters

Apple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception. [ more ]
The Drum
2 months ago
Artificial intelligence

Amid ongoing AI hype, some brands are taking a stand against the technology

Some brand leaders are starting to focus on the potential harms of generative AI over its commercial value. [ more ]
The Drum
2 months ago
Marketing

Gag reflex: why gross humor can often leave a bad smell

Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run. [ more ]
Forbes
1 month ago
Marketing

Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers

Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion. [ more ]
Entrepreneur
1 month ago
Marketing

How CEO Visibility Shapes Your Company's Reputation | Entrepreneur

CEOs must embrace online visibility and engagement for brand perception and thought leadership. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Social Media Monitoring and Listening: Elevate Your Brand

Monitoring and Listening are crucial in understanding online brand perception. [ more ]
Investing.com Australia
1 month ago
Apple

Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By Reuters

Apple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception. [ more ]
The Drum
2 months ago
Artificial intelligence

Amid ongoing AI hype, some brands are taking a stand against the technology

Some brand leaders are starting to focus on the potential harms of generative AI over its commercial value. [ more ]
The Drum
2 months ago
Marketing

Gag reflex: why gross humor can often leave a bad smell

Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run. [ more ]
morebrand-perception
The Drum
7 months ago
Marketing

Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes. [ more ]
Exchangewire
7 months ago
Online marketing

Picnic/YouGov Survey Finds Brands are Wasting Budget on 'Annoying' Ads That Do More Harm Than Good - ExchangeWire.com

70% of people find digital advertising annoying.
Poor advertising experiences negatively affect consumer perception of a brand. [ more ]
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